Region sees launch of first ‘binary options’ website

Yalla! Floos (www.yallafloos.com) is set to make its mark across the Middle East and North Africa as the website officially went live on Monday 10^th May 2010.

Presented in Arabic, English and French, the Yalla! Floos website is a completely new concept for the MENA region, offering ‘binary options’, the easiest and simplest way to make the most out of online trading with commission free fixed returns of up to 75% every hour.

For both seasoned traders and for complete novices that merely want to speculate and ‘play’ the fluctuating stock, currency and commodity markets, Yalla! Floos offers its users a unique and innovative online trading platform.

Unlike the majority of online trading websites, Yalla! Floos users don’t actually own the assets they trade with – instead they speculate on short-term price performance, always knowing their maximum risk and maximum profit.

There are only two key factors to consider when trading on Yalla! Floos: First, what is the current market price and second, will the price be higher or lower by the time the option expires. For example, a user speculates $100 that the Google share price will be lower than the current price displayed on Yalla! Floos in one hour from now. If correct, the user will receive up to a 75% payout on his or her initial investment. On the other hand, if wrong, the user will receive 10% of his or her initial investment amount.

Mark Gatty Saunt, Co-Founder of Yalla! Floos commented, “Yalla! Floos is extremely accessible, offering a new, exciting and simplified way to trade commission free stocks, currencies and commodities. The product is equally suitable for savvy traders as it is for users with no experience of the financial markets. And in light of this, we expect to see a steep rise in the number of online traders in the Middle East and North Africa.”

Registration is extremely simple and Yalla! Floos users have the option to deposit funds into their account from anywhere in the world at any time, using major credit and debit cards, PayPal, plus alternative online payment solutions within the MENA region such as cashU and OneCard. Bonus credit up to $500 is also awarded to new registered users depending on the value of their initial deposit.

Trading on Yalla! Floos takes place Monday to Friday (excluding major stock market and commodity exchange holidays). Currencies can be traded 24hrs p/day; stocks can be traded from 3pm – 8pm GMT; and commodities (gold, platinum etc.) can be traded 24hrs p/day.

Key benefits of trading binary options with Yalla! Floos

1. Easy to understand: Binary options are easy to understand since speculating is restricted to directional movement. The user can buy a ‘Call’ option if he or she thinks that the market will go up, or a ‘Put’ option if he or she believes the market will go down.

2. Limitation of loss: A trader’s maximum loss is capped at the initial invested amount, making sure the risk stays constant and clear and leaving the trader free of worrying about margin calls, stop losses or the need to closely monitor his or her positions.

3. Speculate hassle free: Binary options allow traders to speculate on whether the underlying market price will increase or decrease in value without the need to buy or sell the underlying asset itself.

4. Profit from flat markets: Because binary options, by nature, carry a fixed return, they offer opportunity when markets are trading flat.

5. Commission free. There are no brokerage fees or commissions.

Notes to Editors:

For more information on how to use the Yalla! Floos website, please see the FAQ section: www.yallafloos.com/faq

For more information on the Yalla! Floos terms and conditions of service, please see: www.yallafloos.com/terms-conditions

About Yalla! Floos:

Yalla! Floos is a binary options website service marketed by Yalla! Entertainment Limited, a limited liability company registered in Isle of Man with company number 124481C and offices at Clinch’s House, Lord Street, Douglas, Isle of Man, IM99 1RZ, British Isles.

Become an Affiliate:

If you are interested to become an affiliate of  Yalla! Floos to promote them on you Website or Blog please join our Affiliate Network by signing-up here

That’s because over the past ten years the market has been dominated by regional portals belonging to well established media networks like TVs and Newspapers with huge resources in terms of content creation and advertising. Those websites will definitely be looking more for CPM campaigns as their traffic is more or less general and it is easier for them to sell their digital advertising space on a CPM basis.

The mistake that smaller and newly established websites make is that they try to copy the business model of the well established ones and try to sell their advertising space on a CPM basis too. As an alternative, those websites turn to CPC like Google Ads in order to monetize their traffic even though the revenue per click is very minimal. The argument here is that “something” is better than “nothing”.

What about Affiliate Marketing or CPA? Have you thought about it? Do you know how it works?

The Affiliate or performance based marketing will only grow with the creation of new micro sites and professional blogs in our region and that are able to attract a new kind of traffic looking for original and user generated content. The European and North American markets are mature in this regards, where a successful blog can attract Millions of readers because of the quality and originality of its content. These websites or blogs use Affiliate Marketing to generate a higher return from their traffic as they can perform more targeted campaigns that appeal to their readers. This doesn’t mean that they should be relying on Affiliate Marketing only to generate their revenue; a more successful approach is to combine Affiliate Marketing (CPA) with other kinds of online advertising methods such as CPC and CPM in order to maximize their return on investment depending on the behaviour of the traffic on their site.

The difference between Affiliate Marketing and the other methods of Online Advertising methods is that the Ad placed on the website will generate revenue only when the traffic is directed to the Advertiser’s website and an “action” is performed. An “action” could be making a purchase or submitting contact information or maybe subscribing to a newsletter. The revenue generated from this kind of campaigns is usually much higher than the one generated through CPC and the best part of it is that you have full control over it. It’s you who decides what is advertised on your site and not a certain set of keywords like in CPC.

In my opinion, we are currently living the transformation in the Middle East where we are hearing more and more about new websites being created and advertised by young entrepreneurs and web enthusiasts. A lot of these websites are covering interesting subjects or offering new services that don’t exist in our market yet. Hopefully we will also see the emergence of more specialized blogs that cover subjects like Technologies, Finance, Business, Fashion, Food, Travel and many more…

With all this been said, the MenaClicks Affiliate Network decided to enter the Affiliate Marketing world in the Middle East and start with it from it’s infancy by trying to link local Advertisers from the Middle East and North Africa with the Websites and Blogs that are looking for alternative ways to monetizing their traffic and generating enough revenue to help them grow and attract a wider audience.

picture by Arcobal

We are so pleased with what we have achieved so far. MenaClicks hasn’t been around for a long time but we have seen tremendous growth in the last couple of months. We have been adding many Advertisers and our Affiliates have been promoting various offers from different channels.

We are also pleased to announce to you that we have extended our reach to new vertical channels like Education, Careers, Finance and IT Services, all focusing on the MENA region. Some of the offers we have are private and can only be accessed by designated Affiliates but the good news is that we are always adding new public offers for all our Affiliates to enjoy.

If you are interested to promote offers in a channel we don’t cover yet, please send us an email and we will work hard to find offers that you can convert easily.

Sounds Great! How does it Work?

Since the word about MenaClicks started to circulate, we heard a lot of encouragement words and positive feedback, but we also realized how much our region is stranger to the concept even though it is very popular in other areas of the world like North America and Europe.

To make things simpler, we have come up with a simple example:

A car manufacturer wants to promote a new car.  One of the options to promote the new car online is by placing traditional banners on high traffic websites. This is the static approach. A better, more dynamic and engaging approach is to place a “Cost Per Action” banner on high traffic or specialized websites which invites potential customers to book online a date for a test drive. For this, the Car manufacturer agrees to pay the Publisher, which refers the potential customers, a certain amount or commission, which is generally much higher than traditional CPC, for each appointment booked online.

It sounds more engaging doesn’t it?

The role of MenaClicks is to be the middle entity between the car manufacturer and all the potential Websites and Blogs and to provide all parties with the tracking codes and the conversion information.

Note: CPC stands for Cost Per Click

This is officialy our first post. We have been in the market for a long time but we recently decided to launch something that focuses on our region.

Performance Based marketing is not new, but it is something that the MENA region has not fully adopted yet. We are more used to use traditional Online Advertising , Cost Per Click and Search Engine Optimization to make money online or promote our products. Affiliate Marketing or CPA (Cost Per Action) is another way to do Online Advertising. Ideally, whether you are an Advertiser or a Publisher you should be using a mix of those online marketing tools to maximize your results. It is up you to find the right mix. Our role is to help you achieve your FULL potential!

Welcome Aboard and we hope that you enjoy working with Us.

The MenaClicks Team